Vulnerability
We encourage people to bring their true selves to work, creating an environment built on trust, openness and collaboration.
Our People
We Care.
Developing people who understand your customers.
We believe there are only two things that really matter in business: the people and how they work together. Everything else follows from those two.
The Belief
Care drives performance.
Care isn't a value on the wall. It's the belief Kura was built on.
For more than 35 years, we’ve built our business around one ambition: to be unrivalled in developing people.
Everything we do, from recruitment and development to leadership, recognition and wellbeing, is designed around that ambition. Because when people feel valued, supported and invested in, they bring more energy, more commitment and more care to every customer interaction.
Our Culture
Our culture isn't built on perks. It's built on principles.
Everything we do is guided by five values that shape how our people work, lead and develop every day.
Curiosity
We seek to understand before being understood. Listening first helps us build stronger relationships with colleagues, clients and customers alike.
Learning
Feedback isn't something that happens once a year. It's part of how we improve every day, helping our people grow throughout their careers.
Courage
We challenge the status quo, embrace new ideas and continually look for better ways to serve our clients and their customers.
Accountability
We take ownership of our actions, decisions and outcomes because exceptional customer experiences depend on people who accept responsibility for delivering them.
How We Develop People
Most partners talk about training. We build development into every stage of a career.
People development isn’t a support function at Kura. It’s a business strategy.
Rather than treating development as a one-off training programme, we’ve built eight structured development processes that support every colleague throughout their journey with us.
These are the processes we hire on, develop through, coach with, promote from and recognise across the business. Together, they create knowledgeable advisors, confident leaders and stable teams capable of delivering exceptional customer experiences year after year.
Our People Development Process
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Before We Hire
Before recruitment begins, we identify the behaviours, skills and experience your account needs. We don't recruit from a standing talent pool or simply hire for experience. We recruit for your customers.
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First Weeks
Every colleague is developed in emotional intelligence, resilience and continuous learning. The goal isn't simply to prepare people for the role today, but to build the behaviours that allow them to keep improving throughout their career.
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Setting the Bar
From day one, expectations are clear. Ownership, accountability and performance standards are made explicit so every colleague understands what great looks like and how they contribute to it.
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Coaching, Development and Performance
Development doesn't stop after induction. Structured one-to-one coaching provides continuous support, helping colleagues improve performance, build confidence and continue developing throughout their careers.
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Team Development
Exceptional customer experiences are created by high-performing teams, not isolated individuals. We develop behaviours, collaboration and performance together so every team consistently delivers for our clients and their customers.
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Aligning KPIs to Success
We identify the qualities shared by our highest-performing advisors and leaders, then coach those behaviours consistently across every team. Great performance shouldn't depend on individuals. It should be repeatable.
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Growing Leaders
We believe the best leaders understand the role because they've lived it. That's why we invest in developing future managers from within, creating leaders who understand our people, our clients and the realities of delivering exceptional customer experiences every day.
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Recognition
People perform at their best when they feel recognised and appreciated. Through Kura Kudos, colleagues celebrate great work every day, reinforcing the behaviours and culture that make exceptional customer experiences possible.
The Results
Built around people. Proven every day.
The results of our people strategy can be seen across the business.
7 Years
Average advisor tenure
78%
Of managers promoted internally
84%
Of colleagues say they love their job
20%
Annual attrition
100%
Vetting audit pass rate
Development goes beyond coaching and performance. Our colleagues benefit from Living Wage accreditation, enhanced family-friendly benefits, wellbeing support, employee assistance programmes and a culture built on recognition and inclusion, creating an environment where people feel valued, supported and able to perform at their best.
- Real Living Wage accredited
- Family friendly benefits
- Wellbeing support
- Employee assistance programme
- Recognition culture
- Inclusion
Leadership
Leadership that believes people drive performance.
Great cultures don’t happen by accident. They are built by leaders who believe people are the foundation of business performance.
Many of our leaders have built their careers at Kura, progressing through the organisation and helping shape the culture that defines us today. Their experience ensures the values we recruit for, develop and recognise continue to influence every part of the business.
Better people. Better customer experiences.
When people understand your customers, they make better decisions. When they stay, they build stronger relationships. When they care, performance follows. That is how we build customer experiences around your business.
